Mental and social isolation is the major social pathology of our time

We’re all human. And we’re all social. It’s our natural environment. But what does life increasingly look like for entrepreneurs nowadays? Often alone between the four walls, hunched over a laptop for hours at a time, trying to build a business against a backdrop of risk, stress, and an absence of hard cash. And not a soul on earth knows whether you lived up to your true potential today – or whether you wasted the hours, plugged into algorithms optimised to distract you. These are the root of endless self-sabotage, procrastination, and delay. Not flourishing and effective execution of the key tasks at hand. But when people go searching for a solution to the productivity and isolation problem, what do they find? Planning journals, productivity books, to-do list software, morning routines, and a myriad of lonely alternative protocols. All these hacks just create more over-thinking and over-analysing about work instead of just moving forward today on the opportunity in front of you right now. Our point being, while information or tools can be useful for gaining a temporary hit of motivation and focus, they don’t address the fundamental, and all too common issue – isolation and an inability to take action on the key tasks at hand in the moment. Thankfully, in an inherently social business like ours, the solution is a simple one. Two Team Partners working together accomplish much more than each working separately. As simple as it seems, all professional network marketers work in pairs. Knowing this is vital to your success. Let’s take a closer look at just a few of the reasons why professionals work in pairs: 1. Familiarity: When you invite your friend Bob to check-out the business he may well side-track you with stories, sports talk, and chatter about your families. He can joke with you, tease you, and give you all kinds of grief just out of familiarity and the fun of it. But the scene changes drastically when you are accompanied by a stranger. He is typically polite since he doesn’t know your Sponsor. He’s unfamiliar with the professional dynamic and may feel your Sponsor may be your boss, so he typically stays on his best behaviour not to embarrass you. Moreover, he intrinsically feels your Sponsor is the expert because he is the stranger. 2. Credibility: Your prospect sees only you, not the organisation you represent. If he feels you are in some way lacking personally, he will often reject the opportunity based upon his perception of you, not the company.