FANTASTIC POST FROM “BIG AL”
Hi, Tom “Big Al” Schreiter here – and I have a question for you…
So how hard can it be to talk to “live” people? Network marketing is person-to-person, talking to a “live” human being. So why do new network marketers make it so hard? They want to start with strangers, because they don’t know what to say to people they know. Not sure if strangers will appreciate them not knowing what to say. So what do they do? They post on social media, and then spend weeks writing content for their blog. They set up a squeeze page that sends people to a landing page that uses an opt-in box to put them on an autoresponder sequence. Then, they send email messages until the person goes and watches a teaser video, and hopefully will leave their details to be contacted. And then, finally, the new networker can make that phone call to this low-quality lead and hope not to get rejected.
I sat in the audience about 20 years ago when Michael Clouse said, “I go into Starbucks, sit down near the door, and start a ‘live’ conversation with a ‘live’ person.”
Michael bypassed all the filters, hoops, and social media, and just went and talked to a “live” person. Pretty neat. But people say, “Well, that person in Starbucks… how do you know that person is interested?” Of course, when approached in the right way, that person is interested. Almost everyone wants more money, more independence, and a better quality of life. That person is just as interested, just as qualified as the low-quality lead that put some information on an online form. But isn’t just talking to people “old school?” Yes. It is so much more efficient than spending weeks and months for a chance to talk to a lead. But isn’t social media (having 5000 Facebook friends who don’t care) a modern way to do network marketing? Well, if delaying talking to prospects is modern, yes. “But I heard of someone who made a fortune just buying an Internet course and sending out emails!” Well, could be true. But ask yourself – do you have the same skill-set, the same relationship with a mailing list, etc. as that person?
Now, I am not saying, “Don’t use social media”. What I am saying is that many new Team Partners engage in avoidance behaviour, hiding behind a computer screen, avoiding talking to “live” people, and delaying the start of their business. Our business is about talking to “live” people, so we want to get on with it as soon as possible. It’s also true that a big part of our business is about helping our new Team Partners develop not just their skills but the confidence that goes with the skills, helping them develop positively in each area of their lives.
Quickly learn how to talk to prospects, and your business will grow faster.
